With Oxford Street having hundreds of thousands of people passing through everyday, it’s the perfect canvas to display messages of positivity and optimism; communicating that London is not just open, but equal.
Revolving around the purest symbol of equality, the = sign, we were able to celebrate the positive views and values that represent London; no matter who you are, where you are from or what you believe in, we are all, ‘Excellent’, ‘Brilliant’, ‘Skilled’, ‘Intelligent’... Utilising the double ‘l’ in the words to create a memorable device, which symbolises the ethos of the campaign.
Not Just Open, But Equal is an award winning project for the D&AD JCDecaux brief to show to the world that London Is Open. Working with fellow student Ben Chamberlain, we developed the campaign during our first year of study in-between university set projects.
D&AD NOT JUST OPEN BUT EQUAL
COPYRIGHT 2019 ETHAN BROWN
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