Danger Hidden In Plain Light
Norwich University of the Arts, 2020
An advertising campaign for Cancer Research UK which aims to bring awareness to the damage the sun causes through a physical representation of what it’s doing to our skin whilst unprotected.
The message is screen printed onto red construction paper with sun cream instead of ink to provide a protective coating to the paper stock. As the poster is left in direct sunlight, the UV radiation breaks down the chemicals in the coloured dye, fading the colour of the unprotected paper to let the sun depict its own threat.