The Plus Side | Campaign
Norwich University of the Arts, 2020

The Plus Side utilises NikePlus’ existing platform and transforms it into a space where you can be only positive. Creating a place where young women can share each others enjoyment of sport, play games, have fun, support each other and ultimately learn that a world filled with positivity is a much better place to be. A place where they can only be on The Plus Side.
Creative Team: Ethan Brown & Ben Chamberlain